Growth Pilot14,820 enquiries, 214 bookings, ₹1,148 Cr of property moved in 90 days.
India's Trusted Real Estate Partner. Aiera answers every enquiry in 92 seconds, qualifies in Hindi or English, and hands the advisor a buyer who already knows the price band.
Brokerage saved for buyers
₹22.9 Cr
AI-handled conversations
71%
Blended CPL
₹894
Visit → booking
12.3%
Enquiries (90d)
14,820
+18.4% vs prior 90d
Portal, Meta, Google, WhatsApp
Site visits done
1,738
+22.1%
72% show-up after reminder call
Bookings closed
214
+34.6%
Avg ticket ₹5.36 Cr
Gross transaction value
₹1,148 Cr
+41.2%
Across 14 live projects
Pipeline momentum
Monthly enquiries against qualified and booked
6,120 enquiries · ₹742 CPL
3,210 enquiries · highest intent
Zero paid cost, 37–41% quality
Aiera first-touch
Median seconds to first human-grade response
71
of 14.8K
Conversations handled by Aiera
1,840s → 92s. Every minute of delay past two minutes costs roughly 7% of contact rate in the NCR book.
Enquiry to registry
Where the 14,820 go
Portal, Meta, Google, WhatsApp, walk-in
Aiera voice + WhatsApp auto-reply
Aiera qualification rubric v4
3–5 RERA-verified projects on WhatsApp
Slot confirmed with advisor
72% show-up after reminder call
Builder allotment letter issued
Agreement signed, brokerage nil
City book
Demand, visits and value by market
| City | Enquiries | Visits | Bookings | GTV ₹Cr | CPL |
|---|---|---|---|---|---|
| Gurugram | 5,240 | 704 | 92 | 512 | ₹812 |
| Mumbai | 2,180 | 214 | 28 | 268 | ₹2141 |
| Noida | 2,010 | 268 | 31 | 148 | ₹764 |
| Pune | 1,490 | 196 | 24 | 74 | ₹1076 |
| Ahmedabad | 1,180 | 152 | 18 | 82 | ₹986 |
| Bengaluru | 1,420 | 128 | 14 | 44 | ₹1310 |
| Hyderabad | 780 | 62 | 6 | 14 | ₹1188 |
| New Delhi | 520 | 14 | 1 | 6 | ₹1642 |
Source quality
Qualified rate by channel
| Source | Enquiries | Qualified | Bookings | CPL | Quality |
|---|---|---|---|---|---|
| Meta (IG + FB) | 6,120 | 2,404 | 88 | ₹742 | 39%Hold |
| Google Search | 3,210 | 1,486 | 62 | ₹1188 | 46%Scale |
| Organic / SEO | 2,180 | 806 | 34 | Owned | 37%Hold |
| Referral & repeat | 1,240 | 512 | 22 | Owned | 41%Scale |
| Channel partners | 1,420 | 148 | 6 | ₹2210 | 10%Cut |
| Walk-in / events | 650 | 50 | 2 | ₹3140 | 8%Cut |
Top inventory by pull
Enquiries per live project
What Aiera recommends this week
Ranked by value at risk
Move ₹4.2 L from channel partners to Dwarka Expressway
Partner leads convert at 0.4% against 1.9% blended. The same rupees buy ~760 more Meta enquiries at ₹551 CPL.
Open a Bengaluru anchor project
1,420 Bengaluru enquiries have no owned inventory row — they currently leak to referral partners.
Never skip the T-2h reminder call
Show-up is 72% with it and 58% without. That gap is worth ~₹96 Cr of GTV a quarter.
Push the zero-brokerage explainer harder
Reel rl-14 is at 4.8% CTR and ₹398 CPL — 2.2× the book average. It is under-funded.
Live risks
Called out before they show up in the numbers
Channel-partner leads convert at 0.4%
6% of spend, 2.8% of bookings. Cap or renegotiate the tariff.
Mumbai CPL is 2.4× the book average
Ticket size covers it today; it breaks below ₹3 Cr inventory.
Bengaluru has no anchor inventory
1,420 enquiries against zero owned Bengaluru project rows.
Visit show-up drops to 58% without the T-2h call
Reminder call is doing more work than the ad creative.
Headline inventory band right now: ₹11.29 Cr – ₹13.29 Cr at Birla Arika, down to ₹4.50 Cr – ₹9 Cr at MAX ESTATE 360 · GURGAON.