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Growth Pilot

Zero Brokerage · Gurugram

Conversations

Call Analysis

Every Aiera and advisor call is transcribed, scored against the qualification rubric and mined for the objection that actually killed the deal.

Calls scored

4,208

100% coverage

No sampling — every call is read

Mean intent score

68.4

+6.1 vs April

0–100 rubric v4

Positive sentiment

61%

+9 pts

Negative down to 14%

Rubric adherence

86%

+12 pts

Advisor-led calls only

Score distribution

Grouped by intent

214
0–20
486
21–40
902
41–60
1408
61–80
1198
81–100

Calls above 80 intent convert to a site visit 61% of the time. Below 40, the right move is WhatsApp nurture — dialling them again costs more than it returns.

Talk-listen balance

Aiera vs buyer, share of speech

42

target ≤45

Agent talk share

Buyer talk share58%
Interruptions per call1.1 avg
Dead air > 3s0.4 per call

Recent scored calls

Search, sort and filter the transcript index

12 of 12

Rohit Ahuja

Gurugram · Hinglish

Smartworld One DXP8.994HotPositiveToken discussed

Dr. Ananya Ghosh

Gurugram · English

Godrej Verano9.891HotPositiveSecond visit booked

Amit Bansal

Gurugram · Hinglish

Birla Arika6.488HotPositiveSite visit booked

Gurpreet Singh

Noida · Hindi

Max Estate 1287.384HotPositiveSite visit booked

Mohammed Rafiq

Dubai · Hinglish

Water Lily Shantigram12.279WarmPositiveVideo tour scheduled

Sanjay Kapoor

Gurugram · Hinglish

Birla Pravaah6.976WarmPositiveSite visit booked

Sunita Deshmukh

Mumbai · Hinglish

Monte South5.671WarmPositiveShortlist sent

Prakash Yadav

Vrindavan · Hindi

Hero Homes Vrindavan5.168WarmPositiveShortlist sent

Neha Kulkarni

Pune · English

Adani Atelier Greens4.162WarmNeutralCallback scheduled

Ishita Jain

Ahmedabad · Hindi

Water Lily Shantigram4.758WarmNeutralCallback scheduled

Farhan Qureshi

Mumbai · English

Adani Ten BKC3.241ColdNegativeNot qualified

Kavita Menon

Bengaluru · English

M3M Forestia West2.433ColdNeutralNurture

Objection movement

Share of calls, versus prior 90 days

Price above budget

28% 4

Ladder to same-corridor alternative at 12–18% lower ticket.

Possession too far

19% 2

Offer ready-to-move or near-possession inventory in same micro-market.

Location / commute

16% 3

Send drive-time map + metro timeline before rebutting.

Builder trust

12% 6

Lead with RERA number, completed-project list and escrow status.

Loan eligibility

11% 1

Route to Loan Copilot for a same-day pre-eligibility read.

Wants resale not new

8% 3

Hand to resale desk; keep new-launch nurture running.

Family decision pending

6% 0

Book a weekend joint visit; add spouse to WhatsApp thread.

Mean intent trend

Rolling monthly average

AprMayJunJulAugSep

What to change this week

Script

Move the RERA line earlier

Builder-trust objections drop 6 points when RERA is quoted inside the first 60 seconds.

Routing

Stop dialling sub-40 intent twice

464 calls, 3 bookings. WhatsApp nurture holds the same buyers at a tenth of the cost.

Coaching

Sneha Iyer: timeline capture at 61%

Book-average is 78%. One coaching session covers the gap.

Product

Possession objection is rising

Add a near-possession filter to the shortlist template.