Demand OS
Demand OS
One structured read of where India Realty's demand comes from, what it costs, and what it becomes. Every page beneath this one uses the same definitions.
Enquiries
15,200
Twelve-week shape, pilot window
Site visits
1,196
Twelve-week shape, pilot window
Bookings
219
Twelve-week shape, pilot window
Gross value
₹1,148 Cr
Twelve-week shape, pilot window
Demand against conversion
Weekly enquiries, twelve weeks
Volume rose 62% across the window. Booking rate held at 1.4%, which means the machine scaled without diluting.
Enquiry to booking
End to end
1.4
219 of 15,200
1.4%
Ranked by volume
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
The book at a glance
| Layer | Volume | Rate | Cost | Value |
|---|---|---|---|---|
| Enquiries | 15,200 | — | ₹1,024 CPL | — |
| Contacted | 11,917 | 78.4% | ₹1,306 | — |
| Qualified | 4,180 | 35.1% | ₹3,724 | — |
| Visits attended | 1,196 | 28.6% | ₹13,010 | — |
| Bookings | 219 | 18.3% | ₹7.1 L | ₹1,148 Cr |
How to read Demand OS
Position first
Where the portfolio sits before any tactic is judged.
Geography second
National, then city, then micro-market, then project.
Funnel third
What converts, where it stops, and what a trigger changes.
Method last
Definitions, assumptions and the things this data cannot tell you.
How to read this page
Demand OS · Demand OS
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.