Growth
Ad Spend
All paid media in one place, held against bookings and gross value rather than impressions.
Total spend
₹1.56 Cr
Twelve-week shape, pilot window
Bookings attributed
219
Twelve-week shape, pilot window
Blended CPB
₹7.1 L
Twelve-week shape, pilot window
Marketing cost of sale
1.36%
Against ₹1,148 Cr gross value
Spend by channel
₹ Lakh
Ranked by spend
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
Budget pacing against plan
Over plan, and earning it
Over plan on the worst-performing channel
Underspent on the second-best CPB
Channel economics
| Channel | Spend | Leads | CPL | Bookings | CPB | Gross value | Cost of sale |
|---|---|---|---|---|---|---|---|
| Meta | ₹55.4 L | 6420 | ₹864 | 88 | ₹6.3 L | ₹438 Cr | 0.13% |
| ₹49.0 L | 3810 | ₹1,286 | 61 | ₹8.0 L | ₹312 Cr | 0.16% | |
| Portals | ₹36.7 L | 2240 | ₹1,640 | 24 | ₹15.3 L | ₹126 Cr | 0.29% |
| Channel partner | ₹9.2 L | 470 | ₹1,957 | 19 | ₹4.8 L | ₹142 Cr | 0.06% |
| Offline / events | ₹5.7 L | 780 | ₹731 | 27 | ₹2.1 L | ₹130 Cr | 0.04% |
Reallocation on the table
At ₹15.3 L per booking the channel is the most expensive route to a buyer we have. Retain only the two listings that generate organic brand search.
Growth · immediate
₹4.8 L per booking and sixty-one per cent pacing. It is the clearest underfed line in the plan.
Sales lead · next quarter
How to read this page
Growth · Ad Spend
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.