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Growth Pilot

Zero Brokerage · Gurugram

Growth

Market Sense

Ten micro-markets tracked on price, absorption and supply, read against what India Realty's own buyers are actually saying on calls.

Micro-markets tracked

10

Across 5 metros

Fastest appreciation

18.4%

Dwarka Expressway

YoY ₹/sq.ft.

Highest absorption

82%

Dwarka Expressway

Launched stock cleared

Markets flagged 'Watch'

1

Byculla · velocity slowing

Where the demand sits

Share of enquiries by state

Where buyer demand actually originates over the rolling ninety days, rolled up from every city desk in the state.

Andaman and Nicobar Islands — no demand trackedAndhra Pradesh — no demand trackedArunachal Pradesh — no demand trackedAssam — no demand trackedBihar — no demand trackedChhattisgarh — no demand trackedNagpur — no demand trackedDadra and Nagar Haveli and Daman and Diu — no demand trackedGoa — no demand trackedGujarat — 1,180 enquiriesHaryana — 5,240 enquiriesHimachal Pradesh — no demand trackedJammu and Kashmir — no demand trackedJharkhand — no demand trackedKarnataka — 1,420 enquiriesKerala — no demand trackedLadakh — no demand trackedMadhya Pradesh — no demand trackedMaharashtra — 3,670 enquiriesManipur — no demand trackedMeghalaya — no demand trackedMizoram — no demand trackedNagaland — no demand trackedOdisha — no demand trackedPunjab — no demand trackedRajasthan — no demand trackedSikkim — no demand trackedTamil Nadu — no demand trackedTelangana — 780 enquiriesTripura — no demand trackedUttar Pradesh — 2,390 enquiriesUttarakhand — no demand trackedWest Bengal — no demand trackedGurugramGurugram — 5,240 enquiries, 92 bookings, 6 live projectsNew DelhiNew Delhi — 520 enquiries, 1 bookings, 0 live projectsNoidaNoida — 2,010 enquiries, 31 bookings, 1 live projectsVrindavanVrindavan — 380 enquiries, 5 bookings, 1 live projectsMumbaiMumbai — 2,180 enquiries, 28 bookings, 3 live projectsPunePune — 1,490 enquiries, 24 bookings, 1 live projectsAhmedabadAhmedabad — 1,180 enquiries, 18 bookings, 1 live projectsBengaluruBengaluru — 1,420 enquiries, 14 bookings, 0 live projectsHyderabadHyderabad — 780 enquiries, 6 bookings, 0 live projects
FewestMost No owned inventory

State boundaries are simplified from public administrative data and are drawn for orientation only. They are not survey data. Cities are plotted at true latitude and longitude; dot area is enquiry volume, and a red dot marks a city where India Realty carries demand but no owned project.

Enquiry concentration

Share of the 14,820

Gurugram35.4%
Mumbai14.7%
Noida13.6%
Pune10.1%
Ahmedabad8.0%
Bengaluru9.6%
Hyderabad5.3%
New Delhi3.5%

NCR (Gurugram + Noida + Delhi) is 52% of demand and 58% of bookings. Bengaluru is 9.6% of demand and 6.5% of bookings — the widest gap in the book, and it has no owned inventory behind it.

Micro-market board

Price, momentum, absorption and our call

Micro-marketCity₹/sq.ft.YoYAbsorptionSupplyCall
Dwarka ExpresswayGurugram₹14,200+18.4%82%HighRide
Golf Course Ext RdGurugram₹17,600+14.1%78%MediumRide
Sector 31 / NH-48Gurugram₹26,800+9.2%61%LowHold
SPR (Sector 71)Gurugram₹13,400+16.8%74%HighRide
Noida ExpresswayNoida₹12,100+12.6%69%MediumRide
BKC peripheryMumbai₹41,200+7.4%54%LowHold
BycullaMumbai₹34,600+11.2%48%MediumWatch
Andheri WestMumbai₹32,800+6.1%58%MediumHold
KharadiPune₹11,800+13.9%71%HighRide
Shantigram / SG HwyAhmedabad₹8,400+15.3%66%MediumRide

Price trajectory

Indexed ₹/sq.ft., Q4 2023 = 100

Q4 23Q1 24Q2 24Q3 24Q4 24Q1 25Q2 25Q3 25
Q4 23Q1 24Q2 24Q3 24Q4 24Q1 25Q2 25Q3 25

Top line: Dwarka Expressway. Bottom: BKC periphery. The NCR corridor has done in seven quarters what South Mumbai will take a decade to repeat — from a much lower base.

Absorption vs supply pressure

Higher absorption with lower supply = pricing power

AbsorbSupplyVelocityPrice pwrOur stockGurugram7882747188Noida6964665842Mumbai5448446261Pune7176685424Ahmedabad6658615231
NCR pricing power71%

Absorption ahead of new supply

Mumbai pricing power62%

Ticket holds, velocity soft

Pune inventory coverage24%

One project against 1,490 enquiries

Signals worth acting on

Five reads from this quarter

Signal

Dwarka Expressway absorption crossed 80%

Supply is still heavy but launches are clearing inside four quarters. Price rises here are demand-led, not scarcity theatre.

Hold spend, raise the shortlist share to 3 of 5 cards.

Signal

BKC periphery YoY cooled to 7.4%

Ticket sizes hold but velocity is slowing. The buyer is negotiating, not walking.

Shift Mumbai budget toward Byculla regeneration inventory.

Signal

Home-loan rates flat for two quarters

Affordability stopped deteriorating. The 'wait for rate cut' objection lost its teeth.

Retire the rate-anxiety rebuttal from the Aiera script.

Signal

Kharadi rentals up 13.9% YoY

Investor maths in Pune now clears 3.1% gross yield — the first time in this cycle.

Open a Pune investor persona in MatchMaker.

Signal

Gurugram new-launch count up 34% QoQ

More builders chasing the same NCR buyer. Enquiry cost will rise before it falls.

Lock Meta rates now; expect ₹80–120 CPL inflation by Q4.

Rate & policy watch

Repo rate

6.00%

Avg home loan

8.35%

Stamp duty (HR)

7.0%

Stamp duty (MH)

6.0%

GST (under const.)

5.0%

GST (ready)

Nil

NRI repatriation cap

$1 M / yr

TDS on ≥₹50 L

1.0%

Two flat quarters on rates removed the single most common stalling objection. Aiera's script no longer offers a rate-cut wait as a valid reason to delay a site visit.

Launch pipeline pressure

New launches per quarter, NCR

18
Q4 23
22
Q1 24
26
Q2 24
24
Q3 24
31
Q4 24
34
Q1 25
39
Q2 25
47
Q3 25

47 launches chasing one NCR buyer pool. Enquiry cost inflation is not a risk here, it is a schedule.

What Market Sense says to do

Now

Lock Q4 Meta rates in NCR

Launch density is up 34% QoQ. Every week of delay is roughly ₹40 of CPL.

Now

Add Pune inventory

1,490 enquiries against a single project row. The demand is already paid for.

Quarter

Build a Byculla investor story

Regeneration is real but the buyer needs a ten-year frame, not a two-year one.

Quarter

Retire rate-anxiety scripting

Two flat quarters. The objection now reads as a stall, and should be handled as one.