Buyer book
Resale & upgrade
Owners selling to buy again are the highest-value flow in the book and the least served. Currently there is no owner for this demand.
Resale intent detected
912
6% of enquiries
Handled by a desk
0
Twelve-week shape, pilot window
Estimated value
₹0.4 Cr
Annualised commission foregone
Upgrade cycle
6.4 years
Median owner tenure before upgrading
What resale enquirers want next
What a resale desk would need
Valuation from observed data
Registered transaction prices in the same society, not an estimate from a portal.
Simultaneous mandate
Sell and buy handled by one advisor, or the buyer stalls between the two.
Bridge finance conversation
The single reason upgrade buyers abandon: the timing gap between sale proceeds and the new booking.
Legal continuity
Title, encumbrance and society transfer, which is where resale deals actually break.
Why this is on the dashboard at all
Nine hundred buyers a quarter are being discarded
They are logged, scored and then routed nowhere because no desk owns them. Either build the desk or stop counting them as demand.
How to read this page
Buyer book · Resale & upgrade
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.