Pipeline

CRM Sync

Aiera writes to the CRM, it does not replace it. This page is the integrity check on that write path — what synced, what failed and what quietly drifted.

99.2% write success

99.2% write success6 rows trackedRecords synced: 38,410Rolling 90-day pilot window

Records synced

38,410

90 days, all objects

Write success

99.2%

+1.4 pts

Twelve-week shape, pilot window

Failed writes

308

All retried, 12 unresolved

Sync lag, p95

42s

Twelve-week shape, pilot window

Ranked by records

Top rows from the table below, largest first

Lead15,200

Call activity11,840

WhatsApp thread6,920

Opportunity2,180

Site visit1,784

Inventory486

Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.

Data quality after sync

Phone in E.164 format96%

Source attributed93%

Owner assigned88%

Outcome logged after visit61%

The weakest field in the whole system

Sync by object

Object	Direction	Records	Success	Failures	p95 lag
Lead	Aiera → CRM	15,200	99.6%	61	18s
Call activity	Aiera → CRM	11,840	99.4%	71	26s
WhatsApp thread	Aiera → CRM	6,920	98.8%	83	51s
Site visit	Two-way	1,784	99.1%	16	42s
Opportunity	CRM → Aiera	2,180	98.4%	35	63s
Inventory	CRM → Aiera	486	95.3%	42	5m 10s

Where the truth lives

CRM is the system of record for the deal

Aiera never overwrites a stage a human set. Conflicts are logged and surfaced, not resolved silently.

Inventory is the weakest link

A 95.3% sync on 486 units still means unit statuses can be wrong for hours. Do not quote availability from a stale screen.

Recent sync incidents

Inventory feed stale for 6 hours
14 Mar
Developer SFTP drop failed overnight; 42 unit statuses were wrong until the morning re-pull.
WhatsApp thread duplication
06 Mar
A retry loop wrote 210 duplicate messages. Deduplicated and the retry key was fixed.
Owner assignment gap
27 Feb
Leads created between 2am and 4am had no owner until the rota job ran. Now assigned at write time.

How to read this page

Pipeline · CRM Sync

Window

Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.

Sources

Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.

Joins

Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.

Limits

Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.