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Growth Pilot

Zero Brokerage · Gurugram

Conversations

Advisor Coaching

Call scoring turned into practice. Each advisor gets the three moments from their own week that cost the most, with the transcript beside the fix.

11 advisors on the pilot
11 advisors on the pilot8 rows trackedCalls scored: 3,410Rolling 90-day pilot window

Calls scored

3,410

Rolling 90 days, human and Aiera

Median advisor score

71 / 100

+9 pts

Since coaching started

Visit conversion spread

2.4×

Top quartile against bottom

Coaching sessions held

84

+31

Twelve-week shape, pilot window

Where calls are lost

Primary drop reason across scored calls

31
No visit ask
24
Budget dodged
19
Weak objection
15
Poor discovery
11
Other

Team skill profile

Average across eleven advisors, scored from transcripts

Discovery78

Budget framing64

Objection handling59

Project knowledge82

Visit ask71

Follow-up discipline55

Ranked by calls

Top rows from the table below, largest first

Rohit Malhotra412
Ananya Sethi388
Sana Qureshi366
Nikhil Rane341
Karan Vaidya296
Devraj Patel274
Aditya Shukla258

Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.

Advisor board

AdvisorCityCallsScoreVisit rateBookedFocus
Rohit MalhotraGurugram4128418.2%14Holding pattern
Ananya SethiGurugram3888117.1%12Follow-up cadence
Karan VaidyaMumbai2967613.4%8Budget framing
Nikhil RanePune3417212.8%7Visit ask
Sana QureshiGurugram3667012.1%7Objection handling
Devraj PatelAhmedabad2746610.4%5Discovery depth
Meera NairBengaluru231618.9%3Project knowledge
Aditya ShuklaNoida258588.1%3Visit ask

This week's coaching plan

Visit-ask drill for four advisors

Thirty-one per cent of lost calls never contained a direct ask for a site visit. Fifteen-minute role play, scripted close.

Sales lead · Tuesday

Budget framing clinic, Mumbai desk

Mumbai advisors defer the budget question to the site visit. That is where the ₹2 Cr mismatch shows up.

Mumbai lead · Thursday

Share Rohit's Sobha objection clip

Cleanest handling of the possession-delay objection recorded this quarter. Two minutes, whole team.

Sales ops · Friday

How scoring works

Six rubric dimensions, transcript-based

The model quotes the line it scored against, so an advisor can dispute a score with evidence.

Scores are never used alone

A score is a conversation starter with a manager, not a payroll input. That rule is what keeps the transcripts honest.

How to read this page

Conversations · Advisor Coaching

Window

Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.

Sources

Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.

Joins

Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.

Limits

Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.