Demand OS
Portfolio position
Where the fourteen projects actually sit against the market: price band, absorption and how much of the book depends on one city.
Projects
14
Twelve-week shape, pilot window
Units in book
4,860
Twelve-week shape, pilot window
Gurugram concentration
68%
Of gross value
Median ticket
₹1.52 Cr
Twelve-week shape, pilot window
Gross value by city
₹ Crore, 90 days
Sixty-eight per cent of value in one city is the single largest structural risk in this book.
Ranked by projects
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
Position against the market
1,840 enquiries a quarter we cannot serve
Portfolio shape
| Band | Projects | Units | Available | Enquiry share | Booking share |
|---|---|---|---|---|---|
| Under ₹60 L | 0 | 0 | 0 | 12% | 3% |
| ₹60 L – ₹1 Cr | 3 | 1152 | 386 | 17% | 16% |
| ₹1 – 2 Cr | 6 | 2184 | 604 | 40% | 40% |
| ₹2 – 4 Cr | 4 | 1188 | 320 | 23% | 28% |
| Above ₹4 Cr | 1 | 336 | 84 | 8% | 13% |
The two structural facts
One city carries the book
A Gurugram policy change, a supply glut or a single developer's delay moves two-thirds of revenue. Diversification is a strategy question, not a marketing one.
The entry band is empty
Twelve per cent of demand and three per cent of bookings. Either add stock there or stop buying the traffic.
How to read this page
Demand OS · Portfolio position
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.