Buyer book
Attach & yield
Everything sold alongside the home: loans, interiors, registration services and rental management. Small revenue, large loyalty effect.
Attach rate
38%
At least one service
Attach revenue
₹2.4 Cr
+62%Twelve-week shape, pilot window
Revenue per booking
₹1.1 L
Twelve-week shape, pilot window
Repeat rate with attach
21%
Against 6% without
Ranked by attached
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
Attach by buyer type
They need the services most and are least able to arrange them
Attached services
| Service | Attached | Attach rate | Revenue | Margin | Partner |
|---|---|---|---|---|---|
| Home loan facilitation | 142 | 65% | ₹0.0 Cr | Nil by policy | 8 lenders |
| Registration and paperwork | 96 | 44% | ₹0.6 Cr | 34% | In-house |
| Interior fit-out | 61 | 28% | ₹1.2 Cr | 18% | 4 partners |
| Rental management | 34 | 16% | ₹0.4 Cr | 42% | In-house |
| Home insurance | 28 | 13% | ₹0.1 Cr | 22% | 2 partners |
| Moving and utilities | 24 | 11% | ₹0.1 Cr | 26% | 1 partner |
The policy that stays
No commission on the loan panel
Attach revenue would rise if we took lender commission. It would also change what advice a buyer gets, which is not a trade we will make.
How to read this page
Buyer book · Attach & yield
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.