Method
Data sources
Where every number on this dashboard comes from, how fresh it is, and how much of it is India Realty's own data rather than someone else's estimate.
Sources
11
Twelve-week shape, pilot window
First-party
7
Twelve-week shape, pilot window
Public / regulatory
2
Twelve-week shape, pilot window
Third-party estimate
2
Clearly marked wherever used
Freshness right now
Two partners still on manual sheets
Source register
| Source | Type | Feeds | Refresh | Reliability |
|---|---|---|---|---|
| Aiera voice platform | First-party | Calls, transcripts, outcomes | Real time | High |
| WhatsApp Business API | First-party | Messages, templates, opt-outs | Real time | High |
| CRM | First-party | Leads, stages, bookings | Hourly | High |
| Developer inventory feeds | Partner | Availability, price | Hourly to nightly | Mixed |
| Meta Ads | First-party | Spend, delivery, leads | Daily | High |
| Google Ads | First-party | Spend, delivery, leads | Daily | High |
| Site analytics | First-party | Sessions, project depth | Daily | Medium |
| RERA registers | Public | Registration, filings | Weekly | High |
| Registered transaction data | Public | Achieved prices | Monthly | Medium |
| Rental listing scrape | Third-party | Observed rents | Weekly | Medium |
| Micro-market price index | Third-party | Price movement | Monthly | Low to medium |
The one thing to remember
Third-party estimates never drive a decision on this dashboard
They provide context for price movement and rents. Every operational conclusion rests on first-party data we can audit.
How to read this page
Method · Data sources
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.