Demand funnel
Demand intelligence
What buyers actually say they want, drawn from eighteen thousand conversations rather than from a form field.
Conversations parsed
18,760
Twelve-week shape, pilot window
Distinct requirements
42
Twelve-week shape, pilot window
Requirement captured
71%
Twelve-week shape, pilot window
Top unmet requirement
Ready to move
Current pilot configuration
What buyers ask for, unprompted
Share of conversations mentioning each
Can the book serve it
The most asked-for attribute is the scarcest
Requirement against conversion
| Requirement | Mentions | Served | Visit rate | Booking rate |
|---|---|---|---|---|
| Ready to move | 7130 | 24% | 9.1% | 0.8% |
| School proximity | 5250 | 86% | 13.4% | 1.7% |
| Metro connectivity | 4880 | 57% | 12.1% | 1.4% |
| Low density | 3940 | 64% | 14.8% | 1.9% |
| Vaastu | 3380 | 71% | 12.6% | 1.6% |
| Rental yield | 3000 | 48% | 10.2% | 1.1% |
The finding that matters
Ready-to-move demand is being farmed for nothing
Thirty-eight per cent ask for it, twenty-four per cent of stock offers it, and those buyers book at half the book rate. We are spending to attract a buyer we cannot satisfy.
How to read this page
Demand funnel · Demand intelligence
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.