Demand OS

Project drill down

Per-project demand, conversion and cost. This is where a marketing decision meets a specific tower.

14 projects

14 projects9 rows trackedBest converting: Signature DXPRolling 90-day pilot window

Best converting

Signature DXP

19.5% visit to booking

Cheapest booking

₹4.6 L

Signature DXP, Meta reels

Dearest booking

₹15.3 L

Whiteland Aspen

Projects below plan

Twelve-week shape, pilot window

Ranked by enquiries

Top rows from the table below, largest first

Signature Global Twin Tower DXP2840

M3M Crown2180

Godrej Riverine2010

Sobha City1640

Kolte Patil Life Republic1490

Lodha Bellevue1240

Godrej Garden City1180

Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.

Where each project loses buyers

Whiteland Aspen · price objection61% of losses

Sobha City · possession timeline44%

Kalpataru Vienta · location38%

Lodha Bellevue · budget mismatch34%

Project scorecard

Project	City	Enquiries	Visits	Bookings	CPB	Value	Against plan
Signature Global Twin Tower DXP	Gurugram	2840	226	44	₹4.6 L	₹268 Cr	+18%
M3M Crown	Gurugram	2180	171	33	₹5.4 L	₹214 Cr	+9%
Sobha City	Gurugram	1640	132	22	₹7.8 L	₹142 Cr	−6%
Whiteland The Aspen	Gurugram	980	74	14	₹15.3 L	₹112 Cr	−22%
Godrej Riverine	Noida	2010	119	21	₹6.1 L	₹148 Cr	+4%
Lodha Bellevue	Mumbai	1240	106	19	₹9.6 L	₹164 Cr	−3%
Kalpataru Vienta	Mumbai	940	88	14	₹10.2 L	₹96 Cr	−11%
Kolte Patil Life Republic	Pune	1490	138	24	₹4.9 L	₹78 Cr	+12%
Godrej Garden City	Ahmedabad	1180	108	18	₹5.3 L	₹82 Cr	+6%

Project-level calls

Whiteland Aspen needs a price conversation

Twenty-two per cent below plan, the dearest booking on the book and six per cent discounting already. More media will not fix a price objection.

Developer desk · immediate

Move Whiteland budget to Signature DXP

The same money buys three times the bookings in the project next door.

Growth · immediate

How to read this page

Demand OS · Project drill down

Window

Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.

Sources

Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.

Joins

Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.

Limits

Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.