Demand OS
National map
Demand plotted geographically against the inventory that can serve it. The gap between the two is the point of this page.
Cities with demand
9
Twelve-week shape, pilot window
Cities with inventory
6
Twelve-week shape, pilot window
Unserved enquiries
2,720
18% of the book
Spend on unserved demand
₹22 L
Twelve-week shape, pilot window
Ranked by enquiries
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
Serve rate by city
Share of enquiries with at least one matching live project
1,420 enquiries, no owned project
Demand against supply by city
| City | Enquiries | Projects | Visits | Bookings | Value | Verdict |
|---|---|---|---|---|---|---|
| Gurugram | 5240 | 6 | 704 | 92 | ₹512 Cr | Core |
| Mumbai | 2180 | 3 | 214 | 28 | ₹268 Cr | Core, high ticket |
| Noida | 2010 | 1 | 268 | 31 | ₹148 Cr | Under-supplied |
| Pune | 1490 | 1 | 196 | 24 | ₹74 Cr | Under-supplied |
| Bengaluru | 1420 | 0 | 128 | 14 | ₹44 Cr | No stock |
| Ahmedabad | 1180 | 1 | 152 | 18 | ₹82 Cr | Balanced |
| Hyderabad | 780 | 0 | 62 | 6 | ₹14 Cr | No stock |
| New Delhi | 520 | 0 | 14 | 1 | ₹6 Cr | No stock |
| Vrindavan | 380 | 1 | 46 | 5 | ₹8 Cr | Niche |
The geography decision
Fourteen hundred enquiries a quarter arriving unprompted, fourteen bookings scraped through referrals to other brokers. This is demand paid for and given away.
Leadership · this quarter
Thirteen hundred enquiries, seven bookings, ₹22 L spent. Turn it off until there is stock.
Growth · immediate
How to read this page
Demand OS · National map
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.