Demand funnel
Enquiry to registry
The complete funnel with every step measured on the same lead identifier, from the first click to the registered instrument.
Enquiries
15,200
Twelve-week shape, pilot window
Bookings
219
1.4% end to end
Registered
131
Twelve-week shape, pilot window
Enquiry to registry
0.86%
Twelve-week shape, pilot window
Where absolute volume is lost
Buyers lost at each step
Qualification is where the book empties. Most of it is correct — those buyers were never going to transact — but a third of it is budget never asked for.
Ranked by volume
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
Improvement leverage
Extra bookings from a five-point gain at each step
Step by step
| Step | Volume | Step rate | Cumulative | Median days | Biggest loss reason |
|---|---|---|---|---|---|
| Enquiry | 15,200 | — | 100% | 0 | — |
| Contacted | 11,917 | 78.4% | 78.4% | 0.1 | Invalid number |
| Qualified | 4,180 | 35.1% | 27.5% | 1 | Budget mismatch |
| Visit scheduled | 1,784 | 42.7% | 11.7% | 4 | No visit ask |
| Visit attended | 1,196 | 67.0% | 7.9% | 9 | Silent no-show |
| Negotiation | 454 | 38.0% | 3.0% | 18 | Price |
| Token | 209 | 46.0% | 1.4% | 27 | Loan uncertainty |
| Agreement | 165 | 79.0% | 1.1% | 38 | Documentation |
| Registered | 131 | 79.4% | 0.86% | 62 | Sub-registrar slots |
How to read this page
Demand funnel · Enquiry to registry
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.