Demand funnel
Verified buyers
Verification is what separates an enquiry from a buyer. Phone, budget, funding and intent, each checked and each dated.
Verified buyers
4,180
27.5% of enquiries
Fully verified
1,214
All four checks
Verified → booking
5.2%
3.7× the unverified rate
Median verification
2 days
Twelve-week shape, pilot window
Ranked by buyers
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
Verification coverage
The check with the highest predictive value and the lowest coverage
Conversion by verification depth
| Checks passed | Buyers | Visit rate | Booking rate | Median ticket |
|---|---|---|---|---|
| None | 11,020 | 3.1% | 0.4% | — |
| 1 check | 1,640 | 11.2% | 1.8% | ₹1.1 Cr |
| 2 checks | 884 | 21.4% | 3.6% | ₹1.4 Cr |
| 3 checks | 442 | 34.8% | 6.9% | ₹1.7 Cr |
| All 4 checks | 1,214 | 48.2% | 11.4% | ₹1.9 Cr |
Correlation is doing work here
Verified buyers were more likely to buy anyway
A buyer willing to state a timeline is already serious. Verification identifies intent; it does not manufacture it. The 3.7× is a sorting gain, not a persuasion gain.
How to read this page
Demand funnel · Verified buyers
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.