Pipeline

Enquiries

Every buyer who raised a hand in the last ninety days, where they came from, what it cost, and what happened next.

15,200 in 90 days

15,200 in 90 days6 rows trackedEnquiries: 15,200Rolling 90-day pilot window

Enquiries

15,200

+18%

Rolling 90 days

Contact rate

78.4%

+21 pts

Was 57% before Aiera

Median first touch

9 min

−4h 11m

Twelve-week shape, pilot window

Blended CPL

₹1,024

−₹268

Twelve-week shape, pilot window

Weekly enquiry volume

All sources, rolling twelve weeks

W1W3W5W7W9W11

The dip at week five is the Republic Day fortnight, when paid delivery was deliberately throttled.

Enquiries by source

Rolling 90 days

6420

Ranked by enquiries

Top rows from the table below, largest first

Meta6420

Google3810

Portals2240

Organic1480

Referral780

Channel partner470

Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.

Enquiry health

Valid phone number88%

Budget captured64%

Target is 80% before the site visit

Project preference captured71%

Duplicate rate9%

Mostly portal re-submissions

Source economics

Source	Enquiries	CPL	Contacted	Visits	Bookings	Cost per booking
Meta	6420	₹864	81%	742	88	₹6.3 L
Google	3810	₹1,286	79%	498	61	₹8.0 L
Portals	2240	₹1,640	72%	246	24	₹15.3 L
Organic	1480	₹0	84%	218	31	₹0
Referral	780	₹1,200	91%	164	28	₹0.3 L
Channel partner	470	₹0	88%	112	19	2% brokerage

Where the money is leaking

Portals cost 2.4× Meta per booking

₹15.3 L per booking against ₹6.3 L. Cut portal spend by forty per cent and move it to Gurugram Meta.

Growth · immediate

Referral is underfed

The cheapest source by an order of magnitude and only 780 enquiries. There is no owner and no incentive design.

Sales lead · this month

Budget capture below target

Thirty-six per cent of enquiries reach an advisor with no budget. Aiera can ask it; the form cannot.

Growth AI · shipped, monitoring

How to read this page

Pipeline · Enquiries

Window

Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.

Sources

Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.

Joins

Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.

Limits

Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.