Growth
Insights
The findings the pilot data actually supports, ranked by what they are worth. Each one names the evidence and the decision it should change.
Findings with a decision
9
Twelve-week shape, pilot window
Value at stake
₹18.4 Cr
Annualised, if all nine are acted on
Acted on
5
Twelve-week shape, pilot window
Contested
2
Sales and growth disagree
Where the annualised value sits
₹ Crore
Ranked by worth
Top rows from the table below, largest first
Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.
Finding register
| Finding | Evidence | Worth | Confidence | Status |
|---|---|---|---|---|
| Weekend rostering is the biggest conversion lever | 52% of attended visits, 31% of capacity | ₹4.2 Cr | High | Acted |
| Portal spend is uneconomic | ₹15.3 L per booking vs ₹6.3 L Meta | ₹3.6 Cr | High | Acted |
| Nine-minute first touch doubles contact | 78% vs 57% before Aiera | ₹3.1 Cr | High | Acted |
| Referral is structurally underfed | 780 enquiries, cheapest per booking | ₹2.4 Cr | Medium | Open |
| Mumbai desk loses evening handoffs | 5.2% dropped, 6pm–9pm | ₹1.8 Cr | High | Acted |
| Hindi-first calls answer better outside metros | Pickup +11 pts in Tier-2 | ₹1.2 Cr | Medium | Acted |
| Possession-delay objection needs one answer | 19% of lost calls, six different scripts | ₹0.9 Cr | Medium | Open |
| NRI demand is real and unserved | 190 handoffs, 9m 50s accept | ₹0.8 Cr | Low | Contested |
| Resale intent is being discarded | 6% of enquiries, no owner | ₹0.4 Cr | Low | Contested |
What the data does not say
Aiera did not create the demand
Volume rose eighteen per cent on higher spend. What Aiera changed is the share of that demand that got answered.
Ninety days is short for a ₹1.5 Cr purchase
Buyers who entered in month three have not had time to close. Read booking rates as a floor, not a result.
How to read this page
Growth · Insights
Window
Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.
Sources
Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.
Joins
Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.
Limits
Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.