Growth

Meta Analyzer

Campaign-level read of Meta delivery, joined to bookings rather than to leads. A cheap lead that never books is not a cheap lead.

₹55.4 L spent

₹55.4 L spent7 rows trackedSpend: ₹55.4 LRolling 90-day pilot window

Spend

₹55.4 L

Rolling 90 days

Enquiries

6,420

+24%

Twelve-week shape, pilot window

CPL

₹864

−₹142

Twelve-week shape, pilot window

Cost per booking

₹6.3 L

−₹1.1 L

Twelve-week shape, pilot window

Weekly CPL

Blended across all Meta campaigns, ₹

W1W3W5W7W9W11

Creative refresh at week six and the shift of budget out of broad interest targeting account for most of the fall.

Ranked by spend

Top rows from the table below, largest first

GGN · Signature DXP · Reels₹14.2 L

GGN · M3M Crown · Carousel₹9.8 L

MUM · Lodha Bellevue · Reels₹8.6 L

PUN · Life Republic · Reels₹6.4 L

Brand · India Realty film₹6.4 L

NRI · Gulf retarget₹5.8 L

AMD · Garden City · Static₹4.2 L

Read off the same table, sorted so the concentration is visible. Ties are ordered as they appear in the register.

Creative format share of bookings

Reels58%

Twenty live reels carry most of the delivery

Carousel22%

Static image16%

Collection4%

Campaign performance

Campaign	Objective	Spend	Leads	CPL	Visits	Bookings	CPB
GGN · Signature DXP · Reels	Leads	₹14.2 L	1840	₹772	236	31	₹4.6 L
GGN · M3M Crown · Carousel	Leads	₹9.8 L	1180	₹831	148	18	₹5.4 L
MUM · Lodha Bellevue · Reels	Leads	₹8.6 L	640	₹1,344	74	9	₹9.6 L
PUN · Life Republic · Reels	Leads	₹6.4 L	812	₹788	106	13	₹4.9 L
AMD · Garden City · Static	Leads	₹4.2 L	561	₹749	68	8	₹5.3 L
NRI · Gulf retarget	Leads	₹5.8 L	384	₹1,510	42	6	₹9.7 L
Brand · India Realty film	Awareness	₹6.4 L	1003	₹638	68	3	₹21.3 L

Budget moves

Move ₹4 L from brand to Gurugram reels

Brand delivers the cheapest lead and the dearest booking, at ₹21.3 L. It has a place, but not out of the performance budget.

Growth · immediate

Rebuild the Mumbai reel set

Mumbai CPL is 1.6× the book on the same format. The creative is Gurugram footage with a Mumbai caption and buyers can tell.

Marketing studio · this week

How to read this page

Growth · Meta Analyzer

Window

Rolling 90 days of the India Realty pilot, refreshed nightly at 02:00 IST.

Sources

Aiera call logs, WhatsApp Business API, CRM stages, Meta and portal spend exports.

Joins

Every number is joined to a booking where one exists, not to leads, so cost lines stay comparable.

Limits

Ninety days is short for a ₹1.5 Cr purchase. Late-window cohorts are still open, so treat conversion as a floor.